YouTube Tip for Success (Thumbnails/Titles)

chrisrumble

Administrator
Staff member
Hi everyone,

Our team has been working really hard and speaking to specialists at YouTube to try and figure out how to maximize views on the content. We have come up with 3 major items that we wanted to pass onto the team. We believe these 3 items are the MOST important for drawing clicks.

1) Thumbnails: They need to be HD, a close up of your pet/animal, and very catchy. Its really important you do not use a thumbnail that you do not own, so make sure you create the thumbnail yourself using your own pet/animal. I would even suggest taking a HD picture for the thumbnail instead of using a still image from the video, unless your still images of your video captures an amazing moment and its HD.
2) Titles: Catchy and relevant.
3) A good video that users will want to watch the full amount.

#1 and #2 are critical for your success.

In order for a video to go viral, it seems that thumbnail/title CTR needs to be over 6% (our channel average is 3%), and people need to watch 70% of your video (channel average is about 60%). Those seem to be the 2 critical metrics for driving success to videos on YouTube. It seems like our major gap is in creating great thumbnails and great titles.
 

BenW

Trustworthy Member
Hi everyone,

Our team has been working really hard and speaking to specialists at YouTube to try and figure out how to maximize views on the content. We have come up with 3 major items that we wanted to pass onto the team. We believe these 3 items are the MOST important for drawing clicks.

1) Thumbnails: They need to be HD, a close up of your pet/animal, and very catchy. Its really important you do not use a thumbnail that you do not own, so make sure you create the thumbnail yourself using your own pet/animal. I would even suggest taking a HD picture for the thumbnail instead of using a still image from the video, unless your still images of your video captures an amazing moment and its HD.
2) Titles: Catchy and relevant.
3) A good video that users will want to watch the full amount.

#1 and #2 are critical for your success.

In order for a video to go viral, it seems that thumbnail/title CTR needs to be over 6% (our channel average is 3%), and people need to watch 70% of your video (channel average is about 60%). Those seem to be the 2 critical metrics for driving success to videos on YouTube. It seems like our major gap is in creating great thumbnails and great titles.
Great to figure out what works and what doesn't. Hope it will help us all.
 

sloggervlogger

Well-known member
Hi everyone,

Our team has been working really hard and speaking to specialists at YouTube to try and figure out how to maximize views on the content. We have come up with 3 major items that we wanted to pass onto the team. We believe these 3 items are the MOST important for drawing clicks.

1) Thumbnails: They need to be HD, a close up of your pet/animal, and very catchy. Its really important you do not use a thumbnail that you do not own, so make sure you create the thumbnail yourself using your own pet/animal. I would even suggest taking a HD picture for the thumbnail instead of using a still image from the video, unless your still images of your video captures an amazing moment and its HD.
2) Titles: Catchy and relevant.
3) A good video that users will want to watch the full amount.

#1 and #2 are critical for your success.

In order for a video to go viral, it seems that thumbnail/title CTR needs to be over 6% (our channel average is 3%), and people need to watch 70% of your video (channel average is about 60%). Those seem to be the 2 critical metrics for driving success to videos on YouTube. It seems like our major gap is in creating great thumbnails and great titles.
Yes certainly agree with the above. Just one problem. Our Titles and thumbnails get changed by Rumble. So we haven't got any influence on that.
 

Revids

Member
It seems like our major gap is in creating great thumbnails and great titles.
As slogger pointed out, Rumble staff choose what title the video has on YouTube, depending on what they think is the best worded title for that video. We probably don't always agree to what the Rumble staff change our titles to, we just hope that they know more than us when it comes to what wording is best and gets the most views. I'm guessing by this post Chris, that you're going to ask Rumble staff to change how they word titles from now on? We have to be careful not to fall into clickbait territory when trying to make titles catchy though. As we know, click bait titles do a good job at getting more clicks, but they also cause negative engagement from people watching the video through dislikes and negative comments. I suppose it depends on what Rumble considers most important, clicks or positive engagement. Generally, I think Rumble staff do a good job at creating well worded titles. Are the YouTube experts saying that currently the titles aren't catchy and relevant enough or are Rumble putting videos on Youtube that just aren't interesting enough to get more views no matter how well worded the title is? I suppose it's difficult to create an exciting catchy title for a video of making food in the microwave (Apologies for singling out that video, just using it as an example)
It will be interesting to see what changes with titles from hereon in.

Regarding thumbnails, I agree that a HD image is always going to be the gold standard for a good thumbnail, but as you pointed out Chris, we can't always do that by frame grabs from videos that we've used (some of my videos are quite old and shot with lower quality cameras, definitely not HD). As Slogger pointed out, it's the Rumble staff that choose the thumbnail for YouTube videos by using frame grabs from the videos. I know there's a lot of software online that claims to improve image quality, upscale, use AI to smart upscale etc, so that could be something worth looking into.
I'm sure if creators uploaded their own custom HD thumbnail every time they upload a video, then Rumble staff would be more than happy to use those for the YouTube thumbnails. Realistically though, I just can't imagine more than a tiny percentage of people putting the effort into doing that. To create a thumbnail from images you've taken separately to make sure it's a HD thumbnail is something you can only really do if you're recording video of something you can spend some time with after capturing a spontaneous moment. If you are recording your pets, for example, it would be much easier to do. I wonder what the figures would look like for how many videos are of spontaneous moments that are over very quickly featuring things you cant separately photograph, as opposed to things we can like pets etc.
Also we would have to be careful not to be creating thumbnails that could also be considered click baiting, for the same reasons as above.

It's an interesting topic that's for sure.
 
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