I saw that a Rumble video by @cheezgzy went viral about a week ago called 'Cat watches in disbelief as two rats fight each other'.
So far on Rumble's YouTube channel it has over half a million views (which it gained in only 4 days). This got me thinking, what exactly happens when a video goes viral.
I decided to type the title into Google search and see what results I get. It obviously goes to the usual places, MSN, yahoo etc but I wanted to see if any other places picked up on it. This video seems to have spread far and wide very quickly.
The main ones that caught my eye were, Daily Mail, The Sun, Daily Star.
Some of these have no watermarks on the video, have their own logo, have 'Jam Press' or 'CEN'. I'm just wondering what this means with regards to Rumble selling the licencing, or if news outlets have taken the video and used it without permission? There's a lot of other news websites, like this one, that have used this video, but they've embedded the video directly from the uploaders own Facebook page. Does that mean none of those views will be monetised? If so, does that mean it's best not to upload any videos directly to your own Facebook page?
One person on twitter has ripped the video and uploaded it directly on their account and it's had nearly a million views! Is this something Rumble challenges and removes as I assume all these views will have no monetary value either?
Some people on Youtube have edited the video and uploaded it onto their channels, like this one, with frame grabs, zooms, cuts, other editing. Will this still be picked up and claimed by Rumble, or will the editing mean it gets missed? Another one on a channel called Hasini News has reuploaded the video with a blurred background edited in. Will Rumble still pickup and claim this one also? Another example here (with reduced quality on the video) and a lot of Portugese websites are linking to this video.
Of course it's ended up on reddit, hasn't had a lot of views, but again has been uploaded directly and not linked through Rumble. Do these posts get challenged or removed? It appeared here too, but looks like the moderators of that subreddit removed it, yet it's still accessible through a google search, which seems odd.
Even Ozzyman has reviewed the video on his website, but unfortunately, he's used frame grabs from the uploaders Facebook page and he hasn't linked to the original video on Rumble's Youtube channel, he's linked to the Hasini News channel mentioned above
I'm just very interested what happens when a video like this gets so much attention from across the internet, how it's protected by Rumble and how the monetisation of it is maximised.
Any input from the uploader, rumble staff or anyone else who knows any information on this type of thing is much appreciated