Yes third party are there with the ECPM. If I look on 'date' than the ECPM is fluctuating enormously from $0 to $4098. If I look on 'video' than most videos have an ECPM of $1 till $1,50.Wow third party are there I just had a look, looking at the stats its actually worse that I thought lol
It cannot be unusual, because I have had consistent low ecpm for well over a year, 18 months or so .I'm not sure. I'm hoping Mario will comment on whether ECPMs below 10 cents are something we should expect. I'm wondering if something has changed. I'd love to hear that it's unusual for some reason.
ECPM is both a complex and a simple issue at the same time.I'm not sure. I'm hoping Mario will comment on whether ECPMs below 10 cents are something we should expect. I'm wondering if something has changed. I'd love to hear that it's unusual for some reason.
You're correct about the high earnings being no cause for complaint.ECPM is both a complex and a simple issue at the same time.
On the creator side it boils down to how much the ads running are paying, and how many ads are being played or seen (depending on platform); as to the how that's done is where our internal working comes into play.
If your video gets a combination of low paying ads and low viewership. Then you will receive a low CPM. For example, a video may get a million views but only 1/10,000 views get filled with an ad, vs 1/1000 then you have a 10x difference in earnings for the same amount of views.
Rumble's goal is to always achieve the highest CPM available. That's our secret sauce.
On the other hand is your videos gets high viewership, high paying ads and a high fill rate then you get the highest CPM anywhere online. But no one ever complains about making too much money.
CPM negotiation isn't a fixed process and there's no set formula to it beyond the general principle on how it works, and we are constantly changing it to get the most out of it.You're correct about the high earnings being no cause for complaint.
As users struggle to understand the ECPM and earnings, we are probably looking for rules and patterns to help us predict what will come with furure efforts. It's such a mysterious process that none of us seem to grasp it fully, and none of us ever have the same experience as each other. Even our own experiences with different videos are mystifying.
I come back to the same answer to every question; upload as much as we can and try to make each video the best presentation. Some will have a good performance and the result will average out in our favour.
Interestingly, some of my bigger earners have been the ones I wouldn't have bet on.
Good points.Too all this, you have to add the obvious naturla evolution of Rumble. We are probably more than double the users we were 2 years ago. Double the people compete for the same ammount of viewers out there. + the new feature that allows logged-in users to see ad-free videos also shows its drawbacks. We also have to take in consideration, that not all users who have an accout on Rumble also are publishers, and the other way-round. So this can acctually have a huge hit on the earnings for some, and non at all for others.